Ever since man, or woman, had something to sell, the idea of sweetening the pot with a free offer has been used as a marketing tool. ‘Two for the price of one’ or ‘a free gift with every purchase’, for instance, has been tried and tested over many years. There are thousands of variations on this theme. The concept is simple. If you buy now, you will get more than you pay for. It is an especially useful method for attracting new, first-time business. As an example, book clubs and magazine subscription sellers have turned it into an art form, offering very substantial gifts to get potential clients to sign long term contracts. It is also an excellent way of enticing renewals from existing clients.
Free offer marketing can apply to just about any type of bricks and mortar business through the use of discounting, complimentary products or gifts. If you go online to promote your business, it remains a good strategy. The Internet, however, offers a few twists, and they apply even more so to businesses which are entirely web-based.
The chief currency of online sites is information. That is a product you can give away and still have to give away again. Items like e-books, specialized reports, and hosted forums cost little, and not only do they help sell what you are marketing, they also allow you to gather names and addresses to build a database. Additionally, if your site offers a lot of free, content-rich information, it will be able to attract a wide range of interested traffic, and that means you can sell advertising to other businesses. Online, there is much money to be made other than by just selling a product.
Have a think about what you are selling and what you can offer for free to attract more potential clients. It could be a seminar, an audio tape, a video, a discounted or complimentary product or service.
Could you increase your sales if you included a free offer? Try it out.
You’ll be surprised how well it works!
Free offer marketing can apply to just about any type of bricks and mortar business through the use of discounting, complimentary products or gifts. If you go online to promote your business, it remains a good strategy. The Internet, however, offers a few twists, and they apply even more so to businesses which are entirely web-based.
The chief currency of online sites is information. That is a product you can give away and still have to give away again. Items like e-books, specialized reports, and hosted forums cost little, and not only do they help sell what you are marketing, they also allow you to gather names and addresses to build a database. Additionally, if your site offers a lot of free, content-rich information, it will be able to attract a wide range of interested traffic, and that means you can sell advertising to other businesses. Online, there is much money to be made other than by just selling a product.
Have a think about what you are selling and what you can offer for free to attract more potential clients. It could be a seminar, an audio tape, a video, a discounted or complimentary product or service.
Could you increase your sales if you included a free offer? Try it out.
You’ll be surprised how well it works!
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